Digital Marketing

Course Description

Course Outline: (Total Class 24, Total Hours 48)

Digital Media Basics

  Introduction to Digital Marketing

  How to structure your marketing plan

  How to segment your audience

  How to segment your channels

  Home Work

Website Optimization as a Marketer

  How website should look like from Marketing point of view

  Content Structure

  How to Audit

  Tools and Resources

  Home Work

Search Engine Optimization

  SEO Basic

  How Keywords and SEO works

  SEO Opportunities

  Tools and Resources

  Keyword Research

  Onpage SEO

  Technical SEO

  Tools and Resources

  OffPage SEO

  Best and Smart Practice of Link Building

  Competitor Analysis

  Tools and Resources

  Home Work

Social Media Marketing

  Social Media Marketing (Organic)

  How Social Media works

  Opportunities

  Why Content Goes Viral?

  Tools and Resources

  Audience Research

  Facebook Advertisement Basic

  Business Manager Account Creation and Ad Account Set up

  Pixel Setup

  Ad Creation

  Tools and Resource

  Home Work

Email Marketing

  Email Marketing Concept

  Lead Collection

  Email Best Practice

  Segmentation Strategy

  Tools and Resources

  Email Campaign Setup

  Report and Analysis

  Home Work

Google Analytics & Webmaster

  Analytics and Webmaster Tool Basic

  Goal and Event Tracking

  Advance Practice

  Backlink Analysis

  Data Analysis

  Home Work

Google Adwords and Display Ads

  Google AdwordsBasic

  Why Adwords

  Live Campaign Setup

  Best Practice

  Tools and Resources

  Home Work

YouTube Marketing

  Why Video Marketing?

  YouTube Content Creation

  Keyword Research

  Tools and Resources

  Optimize YouTube Channel Like a PRO

  YouTube Ranking Factors

  Research and Analysis

  Conversion Related Tips, Quick Money Generate Tips

  Home Work

Mobile Marketing

  Difference Between Email and SMS Marketing

  Similarity Between Email and SMS Marketing

  Best converting SMS

  Strategy for Long Run

  Home Work

Content Marketing

  How to be viral With Content

  Advantage of Blogging

  How to Generate more Shares and Engagements

  Home Work

Earning Scopes With Your Digital Marketing Skills

  How Can We Earn as a Digital Marketer

  What is Passive Income                          Exam